Developed with Mayo Clinic, EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine addiction among your population.
Our approach to nicotine addiction treatment is evidence-based and proven effective.
EX Program Essentials includes the only quit vaping program on the market with published evidence of effectiveness among teens and young adults.
Results from our clinical trial among teens ages 13-17 showed our program generated a 37.8% quit rate, with strong evidence of effectiveness among key subgroups such as race, gender, and mental health challenges.
We have enrolled over 800,000 teens and young adults to help them on their quitting journeys.
EX Program Essentials is a fully integrated text-message first program available in English and Spanish. All individuals ages 13+ can enroll via direct text message opt-in with a custom keyword and receive tailored support based on age, tobacco products, quit journey stage, and more.
After enrolling, participants gain access to expert content via customized text messages, emails, and a co-branded website. Individuals can also connect with peers for 24/7 social support in our EX Community. We sync information across these systems to provide a cohesive and seamless experience for all users.
Connect with us to see how EX Program Essentials works.
EX Program Essentials partners with the Crisis Text Line for 24/7 crisis and mental health support with trained volunteer crisis counselors.
We also partner with Breathwrk for custom guided breathing exercises and discounted Breathwrk Pro subscriptions.
We make promoting EX Program Essentials easy. Through a self-service print shop, you receive posters, flyers, and more that you can download or purchase to print and ship directly to you.
Interested in making a big splash with effective paid media? We can help here, too.
Truth Initiative has delivered award-winning campaigns that change behavior for over 25 years. Our campaigns for our youth-oriented vaping cessation program have generated about 3,000 new users each week for over 4 years.
For an additional fee, we can run an effective multimedia campaign that encourages individuals to immediately enroll. Your plan is tailored for your organization’s goals. We also continuously monitor ad and media performance to optimize cost per enrollment.
Contact us for details on promotional options for EX Program Essentials.
As a client, you receive a real-time dashboard with aggregate data on all participants ages over age 13. No participant-level data is shared.
Your dashboard breaks down your enrollment numbers by zip code to show the effectiveness of your promotional efforts. You also see the number of participants who set a quit date at least once, how many used support keywords, and other data related to how your population engages with us.
Plus, you see quitting-related behaviors and abstinence data at specific intervals throughout your participants’ use of the program.
See how this randomized clinical trial shows teens 35% more likely to quit vaping nicotine with an interactive, tailored text message program.
There is an urgent need to address young adult (YA) vaping, but there isn’t much research on how to help them quit. This paper focuses on YA vaping and the need for more studies.
This analysis compares user-submitted reasons for quitting vaping from 2022 to a previous analysis from 2019 to determine whether motivations have shifted among young people.
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