Developed with Mayo Clinic, EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine addiction.
Many health plans struggle to engage members in an evidence-based program to quit. Lack of awareness for what you offer caused by a lack of promotions—specifically for at-risk populations—are common culprits for low participation in a digital health solution.
We help you solve these issues to maximize reach and results among your population.
EX Program applies best practices in digital interventions from Truth Initiative with the latest clinical research from the Mayo Clinic Nicotine Dependence Center to achieve positive health outcomes.
For over 10 years, EX Program has been at the center of a large federally funded research portfolio. Through grant funding from the National Institutes of Health and partnerships with numerous academic colleagues throughout the U.S., our research is advancing the science of digital tobacco cessation interventions. EX Program incorporates what we learn from our research, which keeps it at the forefront of digital health solutions for tobacco addiction.
With EX Program, you gain an expert team to drive uptake and enrollment. Your dedicated Client Success Manager, for example, will guide you through implementation, program best practices, and co-branded promotions.
In addition to traditional promotional materials, such as flyers and emails, you can receive targeted campaigns for specific populations (e.g., pregnant smokers, new moms who smoke).
You receive comprehensive reporting via a real-time dashboard to understand how many members are using EX Program and how your goals are being met.
This dashboard includes aggregate data such as enrollment numbers and quit rate as well as individual data on participation with coaches, demographics, and more. We can also separate out reporting for you by state or health plan type.
Among the U.S. Hispanic/Latino population, smoking remains the leading preventable cause of morbidity and mortality. Offering a digital tobacco cessation program in Spanish extends the reach of evidence-based support to help more people quit for good.
That’s why the entire EX Program experience is offered in Spanish, including Spanish-speaking coaches who interact with health plan members via live chat.
To help members quit tobacco, they must first be aware of your program. Learn how to promote smoking cessation with 7 proven strategies.
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Download the health plan buyer’s guide to quit-tobacco programs for the insight you need to make the best choice for your health plan’s population.
To help members quit tobacco, they must first be aware of your program. Learn how to promote smoking cessation with 7 proven strategies.
