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Sarah Cha, MSPH

Managing Director, Research

Sarah Cha oversees all research and evaluation activities for the EX Program. She has over a decade of experience in developing and evaluating digital tools for tobacco use cessation, including websites, mobile apps, and text message-based programs. Cha has overseen recruitment of large clinical trials (combined 14K+ participants), including multiple NIH-funded R01s. She has served on the advisory committee of the Society for Research on Nicotine and Tobacco’s Health Equity Network since 2018. She received her Master of Science in Public Health in Health Education and Health Communication from the Johns Hopkins Bloomberg School of Public Health.

Articles

Research

Tailored text message and web intervention for smoking cessation in U.S.

Tailored Text Message and Web Intervention for Smoking Cessation in U.S. Socioeconomically-Disadvantaged Young Adults: A Randomized Controlled Trial

Trial design A parallel, two-group individually-randomized controlled trial with 1:1 allocation compared the tailored text message program and companion web-based intervention for SDYA who smoke cigarettes with a usual-care control […]

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Truth Initiative study found that smoking cessation live chat can broaden the reach of tobacco treatment specialists to deploy evidence-based counseling skills and behavior change techniques.

Delivery of Smoking Cessation Treatment via Live Chat: An Analysis of Client-centered Coaching Skills and Behavior Change Techniques

Abstract Objective: This qualitative study explored whether evidence-based tobacco cessation treatment components can be deployed via web-based live chat coaching. Methods: N = 100 randomly selected chats were coded. Researchers […]

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Optimizing Text Messages to Promote Engagement With Internet Smoking Cessation Treatment: Results From a Factorial Screening Experiment

Background Smoking remains a leading cause of preventable death and illness. Internet interventions for smoking cessation have the potential to significantly impact public health, given their broad reach and proven […]

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Menthol Cigarette Smoking

Menthol Cigarette Use is Associated with Greater Subjective Reward, Satisfaction, and “Throat Hit” From Cigarette Smoking but Not Greater Behavioral Economic Demand

Aims The cooling and minty flavor of menthol in cigarettes has been hypothesized to mask the harshness of inhaled cigarette smoke, contributing to menthol’s appeal and subjective reinforcement and linking […]

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Effectiveness of a Quit Vaping Text Message Program

Effectiveness of a Quit Vaping Text Message Program in Promoting Abstinence Among Young Adult E-Cigarette Users: Protocol for a Randomized Controlled Trial

Background Millions of young adults currently vape electronic cigarettes (e-cigarettes), yet little research on vaping cessation interventions exists. Text messaging is a promising, scalable intervention strategy for delivering vaping cessation […]

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Alcohol Use in an Online Social Network

Discussions of Alcohol Use in an Online Social Network for Smoking Cessation: Analysis of Topics, Sentiment, and Social Network Centrality

Background Few Internet smoking cessation programs specifically address the impact of alcohol use during a quit attempt, despite its common role in relapse. This study used topic modeling to describe […]

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Links Between Symptoms of Anxiety Depression and Alcohol Use

Treatment Engagement Mediates the Links Between Symptoms of Anxiety, Depression, and Alcohol Use Disorder with Abstinence Among Smokers Registered on an Internet Cessation Program

Abstract Mental health problems like anxiety, depression, and substance use problems commonly co-occur with cigarette smoking and are linked to poor cessation outcomes. Although millions of smokers seek online quitting […]

Read More… from Treatment Engagement Mediates the Links Between Symptoms of Anxiety, Depression, and Alcohol Use Disorder with Abstinence Among Smokers Registered on an Internet Cessation Program

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Peer Sentiment About Nicotine Replacement Therapy

Exposure to Positive Peer Sentiment About Nicotine Replacement Therapy in an Online Smoking Cessation Community is Associated with NRT Use

Background Little is known about the influence of online peer interactions on health behavior change. This study examined the relationship between exposure to peer sentiment about nicotine replacement therapy (NRT) […]

Read More… from Exposure to Positive Peer Sentiment About Nicotine Replacement Therapy in an Online Smoking Cessation Community is Associated with NRT Use

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Prevalence and Typology of Alcohol-related Posts in an Online Social Network for Smoking Cessation

A Descriptive Study of the Prevalence and Typology of Alcohol-related Posts in an Online Social Network for Smoking Cessation

Objective: Alcohol use and problem drinking are associated with smoking relapse and poor smoking-cessation success. User-generated content in online social networks for smoking cessation provides an opportunity to understand the […]

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Clinical Approach to Smoking Cessation in Lung Cancer Screening

An Integrated Digital/Clinical Approach to Smoking Cessation in Lung Cancer Screening: Study Protocol for a Randomized Controlled Trial

Background Delivering effective tobacco dependence treatment that is feasible within lung cancer screening (LCS) programs is crucial for realizing the health benefits and cost savings of screening. Large-scale trials and […]

Read More… from An Integrated Digital/Clinical Approach to Smoking Cessation in Lung Cancer Screening: Study Protocol for a Randomized Controlled Trial

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Engagement and Attrition in Web-based Cessation Interventions

Engagement and Attrition in Web-based Cessation Interventions: Insights from a Cross-sectional Survey of “One-hit Wonders”

Introduction Internet interventions can reach large numbers of individuals. However, low levels of engagement and high rates of follow-up attrition are common, presenting major challenges to evaluation. This study investigated […]

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Insights and Cautions from a Secondary Analysis of Data from a Study of Online Treatment-seeking Smokers

E-cigarettes and Smoking Cessation: Insights and Cautions from a Secondary Analysis of Data from a Study of Online Treatment-seeking Smokers

Background: Evidence from observational studies regarding the association between electronic cigarette (e-cigarette) use and cessation is mixed and difficult to interpret. Utilizing 2 analytic methods, this study illustrates challenges common […]

Read More… from E-cigarettes and Smoking Cessation: Insights and Cautions from a Secondary Analysis of Data from a Study of Online Treatment-seeking Smokers

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Impact of Seasonality on Recruitment, Retention, Adherence, and Outcomes in a Web-Based Smoking Cessation Intervention

Impact of Seasonality on Recruitment, Retention, Adherence, and Outcomes in a Web-Based Smoking Cessation Intervention: Randomized Controlled Trial

Background Seasonal variations in smoking and quitting behaviors have been documented, with many smokers seeking cessation assistance around the start of the New Year. What remains unknown is whether smokers […]

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