Turns out, that’s actually a trick question. Here’s what you need to know to support employees and members on their journey to live tobacco free.

We recently completed a study on digital live chat coaching as an innovative tobacco cessation treatment modality. See what our results show.

How finding cigarettes behind picture frames led me to become a coach for powerful change.

For over 20 years, I’ve focused on helping individuals and families overcome tobacco addiction. Here’s why I do what I do.

I lost my younger brother because of tobacco. He was only 28 years old. I often see young people who remind me of him—they have families, too, and because of the work we do, those families won’t have to go through that loss.

As we start to consider what our post-pandemic routines may look like, our “normal” will be a different starting point for health. Here is where tobacco fits.

Even with knowledge of tobacco’s effects, some healthcare workers still turn to cigarettes.

From the right way to address cessation at work without being patronizing to how to handle surcharges on spouses, we have the answers.

Incentives can unintentionally foster resentment in those who don’t really want to quit but feel forced to do so. Here's how our live chat coaches approach the disengaged.