Your go-to
strategic partner for tobacco cessation

Developed with Mayo Clinic, EX Program by Truth Initiative is your best strategic partner to end smoking, vaping, and nicotine addiction.

Rigorous Research

Real-time Data

Real-time dashboards for transparent visibility into program performance

Proven Promotions

Includes effective year-round promotions and expert execution

Powerful Results

52%

Abstinent at 7 days among clients that followed best practices

$1,910

Savings in healthcare costs and productivity per participant in year 1

4.75x ROI

Return on investment from healthcare cost savings per participant in year 1

Tobacco cessation offerings tailored for your organization

Employers

Health Plans

Consultants

Public Health

Developed by Experts

"Quitting tobacco is the best change individuals can make, not only for their physical health but also for their emotional and financial well-being - now and in the future. Your organization's support will change lives and benefit your bottom line."

— Amanda Graham, PhD
Chief Health Officer at Truth Initiative
Adjunct Professor of Medicine at Mayo Clinic College of Medicine and Science

"Quitting helps participants take back control in their life. With EX Program, they'll learn why nicotine is so addictive — and how to quit in a way that feels right for them."

— Jon O. Ebbert, MD, MSc,
Professor of Medicine at the Mayo Clinic College of Medicine
Director of the Nicotine Dependence Center